Anthony Franco is an entrepreneurial builder with over 20 years of experience founding seven companies and successfully exiting six—including two to publicly traded firms. From whiteboard concepts to real-world revenue, from launching products and scaling businesses to guiding strategic exits, Anthony has always focused on making things simpler, clearer, and more effective.
His background spans technology, AI, manufacturing, consumer products, and digital strategy. Anthony has helped businesses achieve product-market fit, coached leaders through high-value exits, and developed go-to-market strategies that genuinely deliver—not just ones that look good in presentations.
After working closely with the team at OneReach.ai—creators of the world's leading AI orchestration platform— Anthony realized traditional frameworks (Agile, Lean, Six Sigma, BPM) no longer cut it. They simply weren't built for the speed and complexity of today's AI-driven landscape. So he rolled up his sleeves and helped create something practical: the WISER Method (www.wisermethod.org). This framework uniquely combines AI, Design Thinking, and entrepreneurial rigor to fundamentally rethink how businesses go to market, intelligently automate operations, and position themselves for valuable exits.
Today, Anthony partners directly with leaders to put these principles into practice—making businesses easier to operate, simpler to automate, faster to scale, and smarter to sell. As a licensed business broker, he also guides business owners through strategic exits, helping them maximize value, minimize risk, and achieve outcomes that reflect their life's work.
Anthony shares these insights through his podcast, How to Founder (www.howtofounder.com), offering practical strategies to help business leaders build smarter companies, scale effectively, and position themselves strategically for eventual exit. He's not a theorist or a futurist—he builds what works, helps scale what matters, and ensures you can sell your business intelligently when the time comes.
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